Search is changing—fast. Potential clients are no longer just Googling “personal injury lawyer near me.” They’re asking ChatGPT, voice assistants, and other AI tools questions like: “Who’s the best personal injury lawyer in Newport Beach?” “What law firm should I hire after a car accident?” “Top-rated injury attorney near me with good reviews” And instead of a list of links, they’re getting direct answers. So the question is no longer “Do you rank on Google? ”It’s now: “Does AI mention your firm at all?” At Epidemic, we specialize in helping personal injury law firms show up in AI-generated results—and more importantly, control how they’re represented.